Company News
Gaslight Media Vice President Speaks to the Society of American Travel Writers on their “Pure Michigan Tour”.
May 18, 2009
Gaslight Media Vice President, Jodie Bissonette, addressed the Society of American Travel Writers Western States Chapters Conference at the Grand Hotel on Mackinac Island, May 9, 2009. The Travel Writers Society, including writers from the U.S. A. and Canada, were there as part of the Travel Michigan FAM tour program. The session included the 'Fundamental 101 Rules' of a successful Web site development and best practices in reaching a targeted audience.
Lending her experience and expertise in the areas of tourism and Internet technology, Jodie focused on the basic outline for developing a Web site including developing an information architecture and wire frame, graphic design and usability, search engine optimization techniques, Web 2.0 tools, such as RSS Feeds, a Blog, and Twitter.
“I was honored that I was asked to make this presentation.” notes Jodie. “The Society of American Travel Writers is a prestigious organization with considerable history and I was glad to add our knowledge and experience in bringing the Web to the travel and tourism industry.”
Gaslight Media is an Internet connectivity, Web development, and on-line marketing company based in Petoskey, MI. Gaslight Media's spectrum of applications for destination marketing organizations drive tourism to their communities throughout the Midwest using a balanced mix of Web and other on-line marketing methodologies.